Mark’s & Spencer
is the iconic UK brand. Recently it focuses
on sustainabaility and making the earth a better place. Our company visit was
hosted by Adam Edelman, the leader of M&S’s relatively new campaign, “Plan
A”. Edelman explained that Plan A was decided 5 years ago, which was
inspired by the CEO. Plan A was based upon the fact that M&S was doing a
lot of work that is good to the environment, however, the company is not being
rewarded/acknowledged for it. Hence, the M&S board decided to take matters
further display their sustainability efforts, and make a distinct effort to
clean its act up.
Plan A has well and
truly reaped in the benefits, aiding M&S’s brand image dramatically,
strengthening the consumers trust in the brand and even helping other companies
move towards cleaner productivity. Today, M&S’s target is to be 100%
sustainable by 2015, a target which is definitely achievable, considering the
fact that M&S’s sustainability have definitely saved the company tens of
millions and sales have increased as well. Overall, a very inspiring
presentation, one would expect M&S to exceed new boundaries and become the
most influential company in terms of sustainability somewhere in the near
future.
On a side note, M&S definitely treated us like royalty, providing a more than satisfying fruit and sandwich for lunch. After the enjoyable lunch, a number of us certainly developed a unique loyalty to the m&s brand.
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