Our first company visit to Jack Morton in Hong Kong set a
high standard for the rest of the trip. First we met Jeremy from Weber
Shandwick who captured our attention with the Smirnoff exchange initiate. Their
goal was to raise awareness that they are the number one vodka brand that they
achieved by creating a huge moon party.
Apart from Smirnoff, it was interesting to see that many
well known brands such as MasterCard, coca cola and Johnny walker were all
marketed by Jack Morton.
Next we met Clara
from Future brand who presented to us the process of business strategy which
leads to brand strategy, followed by brand personality. She spoke to us about
positioning, brand creation, launching the brand and brand measurement.
Lastly we met Guy Parsonage, Managing Director, Jack Morton who spoke of the truly
global network that the company has become. He also briefly spoke about the cement of technology and it's affect on advertising. He showed us an
interactive advert on television that you could engage with your mobile phone.
It was the first of its kind.
They are offering an internship that would be a great
opportunity for anyone to gain experience and further their career.
By Diane & Belinda
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